Efficient dissemination of literary work by means of on-line platforms constitutes a major side of contemporary publishing. Using methods corresponding to focused promoting campaigns, partaking content material creation, and constant on-line presence are key parts in gaining visibility and reaching a wider readership. As an example, an writer would possibly make the most of visible content material, corresponding to guide trailers or character introductions, to stimulate curiosity amongst potential readers.
The implementation of a social media advertising and marketing plan affords notable benefits for authors and publishers alike. A well-executed digital technique can develop market attain, improve model consciousness, and drive guide gross sales. Traditionally, authors relied on conventional media retailers for promotion. Nonetheless, the arrival of social media has democratized the method, granting authors better management over their narrative and direct entry to their viewers.
The next sections will element particular methods and greatest practices for leveraging varied social media channels. It’s going to additionally handle the significance of defining a audience, creating a content material calendar, and analyzing marketing campaign efficiency to maximise the influence of a promotional technique.
1. Viewers Identification
Viewers Identification varieties the bedrock of any efficient guide promotion technique on social media. Understanding the goal demographic dictates the content material, platform, and messaging employed to generate curiosity and drive gross sales. With no clear understanding of the possible reader, promotional efforts danger being misdirected and yielding minimal outcomes.
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Demographic Profiling
Demographic profiling includes analyzing traits corresponding to age, gender, location, training, earnings, and occupation. This knowledge informs focused promoting campaigns and content material creation. For instance, a younger grownup fantasy novel is perhaps promoted closely on platforms in style with youngsters and younger adults, utilizing language and imagery that resonates with that demographic. Conversely, a historic fiction novel would possibly goal an older, extra educated viewers on platforms recognized for attracting mental discussions.
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Psychographic Segmentation
Psychographic segmentation delves into the psychological attributes of the audience, together with their values, pursuits, attitudes, and life-style. Understanding these elements permits for the creation of content material that appeals to their emotional wants and needs. For instance, a self-help guide is perhaps promoted to people inquisitive about private progress and mindfulness, utilizing messaging that emphasizes the guide’s potential to enhance their lives. This strategy strikes past primary demographics to deal with the underlying motivations of the reader.
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Behavioral Evaluation
Behavioral evaluation examines the viewers’s on-line conduct, together with their buying habits, platform utilization, content material preferences, and engagement patterns. This knowledge will be gleaned from social media analytics and web site monitoring instruments. For instance, figuring out customers who often buy books in a particular style permits for extremely focused promoting. Analyzing the kind of content material that generates essentially the most engagement reveals the subjects and codecs that resonate with the viewers, informing future content material creation choices.
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Style and Curiosity Alignment
Aligning the guide’s style and themes with the particular pursuits of the recognized viewers is paramount. Content material needs to be tailor-made to showcase how the guide addresses these pursuits and fulfills their literary wants. As an example, if the audience is obsessed with environmentalism, the promotional materials for a novel with environmental themes ought to spotlight this side prominently. Equally, a thriller novel is perhaps promoted to readers who get pleasure from suspenseful plots and complex characters.
In conclusion, thorough viewers identification will not be merely a preliminary step, however an ongoing course of that informs each side of social media guide promotion. By understanding the demographic, psychographic, behavioral, and interest-based attributes of the goal reader, authors and publishers can create focused campaigns that resonate with their viewers, maximizing the influence of their promotional efforts and driving guide gross sales.
2. Platform Choice
The collection of acceptable social media platforms is an important determinant of the success of literary work dissemination. Aligning a guide’s style and goal demographic with the person base and content material codecs of assorted platforms is prime to efficient promotion. A poorly chosen platform can considerably diminish the attain and influence of even essentially the most compelling advertising and marketing marketing campaign.
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Demographic Alignment
Every social media platform possesses a definite person demographic profile. Fb, for instance, tends to draw a broad age vary, whereas TikTok skews in direction of a youthful viewers. Choosing platforms whose person base aligns with the guide’s supposed readership maximizes the potential for engagement and conversion. Selling a younger grownup novel on TikTok, with its video-centric format, will be simpler than relying solely on Fb, which can be much less frequented by the goal demographic. Conversely, a guide focusing on enterprise professionals might discover better success on LinkedIn.
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Content material Format Suitability
Completely different platforms favor totally different content material codecs. Instagram is visually pushed, prioritizing photographs and quick movies, whereas Twitter emphasizes concise text-based updates and hyperlinks. Choosing a platform that helps essentially the most partaking and related content material codecs for the guide is crucial. As an example, a cookbook might be successfully promoted on Pinterest with visually interesting photographs of recipes, whereas a poetry assortment would possibly discover a receptive viewers on Tumblr, recognized for its expressive and inventive group. A platform whose content material codecs don’t align with the guide’s message can hinder its visibility and influence.
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Engagement Alternatives
The extent of engagement provided by a platform influences the diploma to which authors can work together with potential readers. Platforms like Twitter and Instagram permit for direct communication by means of feedback, direct messages, and dwell periods. Facilitating two-way communication and constructing a group across the guide can foster loyalty and drive gross sales. A platform that lacks sturdy engagement instruments limits the writer’s skill to attach with their viewers and construct significant relationships.
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Promoting Capabilities
Every social media platform gives distinct promoting instruments and focusing on choices. Using these promoting options permits authors to succeed in particular segments of their audience based mostly on demographics, pursuits, and behaviors. Understanding the nuances of every platform’s promoting capabilities and tailoring campaigns accordingly is essential for maximizing return on funding. For instance, Fb’s subtle focusing on choices permit authors to succeed in readers who’ve expressed curiosity in related books or authors, whereas Twitter’s promoted tweets can improve visibility amongst customers inquisitive about particular subjects.
The strategic collection of social media platforms is an integral element of a complete guide promotion technique. By rigorously contemplating the demographic alignment, content material format suitability, engagement alternatives, and promoting capabilities of every platform, authors and publishers can optimize their promotional efforts and join with essentially the most receptive viewers for his or her literary work. This nuanced strategy ensures that promotional assets are allotted effectively and successfully, maximizing the potential for guide gross sales and constructing a loyal readership.
3. Content material Technique
A meticulously crafted content material technique constitutes a central pillar in efficient guide promotion through social media. The creation and distribution of focused, partaking materials instantly influences viewers curiosity and finally drives gross sales. With no well-defined content material technique, promotional efforts can grow to be scattered and ineffective, failing to resonate with the supposed readership. As an example, an writer releasing a historic fiction novel would possibly develop a content material technique encompassing weblog posts detailing historic analysis, character profiles shared on social media, and visually compelling photographs of related historic artifacts. These various content material sorts cater to varied viewers preferences and platform traits, enhancing general engagement.
Implementation of a complete content material technique necessitates a transparent understanding of the guide’s audience and the particular social media platforms being utilized. Contemplate the case of a cookbook writer: A visually wealthy content material technique on platforms like Instagram and Pinterest, that includes high-quality photographs and quick movies demonstrating recipes, proves considerably simpler than a purely text-based strategy on Twitter. Moreover, scheduling content material strategically, analyzing efficiency metrics, and adapting the technique based mostly on these insights are important for optimizing attain and engagement. A static, rigid content material plan shortly turns into out of date, necessitating steady monitoring and adaptation to take care of viewers curiosity.
In conclusion, content material technique performs a pivotal function in profitable guide promotion throughout social media. Challenges inherent in its growth embrace the time funding required for content material creation and the necessity for steady adaptation based mostly on viewers suggestions and platform algorithm modifications. Nonetheless, the advantages of a well-executed content material technique elevated visibility, enhanced viewers engagement, and finally, larger guide gross sales far outweigh the related challenges. The synergy between a guide’s thematic content material and its promotional technique is paramount to success.
4. Visible Branding
Visible branding serves as a crucial element of any profitable social media marketing campaign designed to advertise literary work. It encompasses the constant utility of visible parts throughout all platforms to determine a recognizable identification for the guide and the writer. The influence of visible branding is multifaceted: it influences first impressions, reinforces the guide’s thematic parts, and facilitates viewers recall. Within the context of selling literary work by means of on-line channels, a cohesive visible identification, comprising cowl artwork, writer imagery, and graphical templates, generates quick credibility. Contemplate the case of a thriller novel: A visually hanging cowl, constantly used throughout all social media profiles and commercials, creates a unified and memorable model identification. Conversely, inconsistent or unprofessional visuals can detract from the perceived worth of the guide, hindering promotional efforts and probably impacting gross sales. The deliberate integration of visible parts thus considerably amplifies the effectiveness of promotional methods.
Additional utility of visible branding extends to the event of branded content material templates for social media posts. The utilization of constant colour palettes, fonts, and graphic kinds creates a cohesive visible aesthetic, reinforcing model recognition. Examples embrace quote graphics with the writer’s identify and guide title, character introductions with constant styling, and visually interesting graphics highlighting guide opinions. Efficient use of video content material, incorporating visually partaking parts, can be important. A guide trailer, constantly branded with the guide’s visible identification, can generate vital curiosity. As an example, authors typically make use of quick, visually stimulating movies on platforms like Instagram and TikTok to seize consideration and encourage viewers to study extra. Subsequently, consideration to visible consistency ensures that every one promotional supplies contribute to a coherent and recognizable model identification.
In conclusion, visible branding constitutes an indispensable component within the promotion of literary work on social media. The preliminary funding in creating a robust visible identification yields substantial returns by means of elevated model recognition, enhanced engagement, and finally, improved gross sales. The creation of constant visible property throughout all platforms facilitates viewers recall and reinforces the guide’s message. Challenges inherent in visible branding embrace the necessity for skilled design expertise and the continued upkeep of brand name consistency throughout various platforms. Nonetheless, the strategic integration of a cohesive visible identification amplifies the effectiveness of selling campaigns and distinguishes literary work in a aggressive digital panorama, finally serving as a catalyst for promotional success.
5. Constant Posting
Within the context of guide promotion through social media, constant posting represents a foundational technique instantly influencing visibility and viewers engagement. Common content material distribution ensures that the guide stays on the forefront of potential readers’ consciousness. A sporadic or inconsistent posting schedule diminishes attain and reduces the probability of producing sustained curiosity. For instance, an writer who shares guide excerpts, opinions, and associated content material on a day by day or near-daily foundation establishes a constant presence. This common engagement fosters a way of anticipation amongst followers and retains the guide top-of-mind. Conversely, rare posting permits the guide to fade into obscurity inside the ever-expanding digital panorama. Constant posting serves as a key driver of sustained visibility.
The sensible utility of constant posting necessitates the creation and adherence to a content material calendar. This calendar ought to define the kinds of content material to be shared, the platforms on which they are going to be posted, and the frequency of distribution. The scheduling of posts permits for environment friendly content material administration and ensures a steady stream of data reaching the audience. Knowledge evaluation performs an important function in refining the posting schedule. Monitoring engagement metrics, corresponding to likes, shares, and feedback, permits for the identification of optimum posting instances and content material sorts. Adjusting the schedule and content material technique based mostly on these insights maximizes the influence of promotional efforts. Contemplate a real-world instance: An writer who constantly posts partaking content material at peak engagement instances experiences larger visibility and generates extra leads, whereas failing to know this might waste time and assets.
Constant posting constitutes a elementary component within the general technique of tips on how to promote a guide on social media. It’s the persistent rhythm that retains the guide within the public’s consciousness. Whereas the creation of compelling content material and the collection of acceptable platforms are essential, constant supply ensures that these parts obtain their full potential. The problem lies in sustaining a gradual stream of high-quality content material, requiring cautious planning and execution. Nonetheless, the sustained visibility and elevated engagement ensuing from constant posting are important for attaining guide promotion success.
6. Have interaction Readers
Reader engagement constitutes a elementary mechanism by means of which profitable guide promotion transpires on social media. A direct correlation exists: amplified engagement begets elevated visibility, broader attain, and finally, heightened gross sales. The absence of lively engagement negates the potential for natural progress and limits the effectiveness of paid promoting campaigns. As an example, a social media account devoted to a not too long ago revealed novel that includes sporadic posts and no interactive parts will inherently underperform in comparison with an account that fosters a group by means of common Q&A periods with the writer, polls concerning character growth, and contests associated to the guide’s themes. Reader engagement serves as a catalyst for natural attain, amplifying the influence of promotion efforts.
The sensible utility of this precept manifests in a number of key methods. Firstly, the era of content material particularly designed to elicit responses, corresponding to asking open-ended questions associated to the guide’s themes, facilitates interplay. Secondly, immediate and considerate responses to feedback and direct messages reveal real curiosity within the viewers, fostering a way of connection and loyalty. Moreover, the internet hosting of dwell Q&A periods with the writer permits for real-time interplay and the chance to deal with reader inquiries instantly. A cookbook writer, for instance, would possibly host a dwell cooking demonstration on Instagram, answering questions on particular recipes and methods. Equally, a fiction author would possibly conduct a dwell studying and character dialogue on Fb, instantly partaking readers with their artistic work. The profitable implementation of those methods converts passive observers into lively individuals within the promotional course of.
In abstract, the flexibility to successfully interact readers represents a crucial consider tips on how to promote a guide on social media. Challenges inherent on this endeavor embrace the time dedication required for lively participation and the necessity to adapt to the ever-evolving preferences of the net viewers. Nonetheless, the advantages of sustained engagement elevated visibility, heightened model consciousness, and finally, improved guide gross sales far outweigh the related challenges. Cultivating significant interactions with readers transforms social media platforms from mere promoting channels into vibrant communities centered across the writer’s work, fostering long-term loyalty and driving sustained promotional success.
7. Leverage Hashtags
The strategic utility of hashtags varieties a crucial element of any social media marketing campaign aimed toward disseminating details about literary work. Hashtags perform as metadata tags, indexing content material and facilitating its discoverability inside the huge digital ecosystem. A direct correlation exists between the efficient employment of related hashtags and the improved visibility of a guide’s promotional supplies. The even handed use of those tags permits potential readers to find content material associated to particular genres, themes, or authors, thereby increasing the attain of promotional messaging. Failure to leverage hashtags appropriately ends in diminished visibility and lowered engagement, hindering the general effectiveness of the promotional marketing campaign. For instance, an writer selling a science fiction novel would possibly make the most of hashtags corresponding to #ScienceFiction, #SciFiBooks, #SpaceOpera, and #DystopianFiction to draw readers inquisitive about these particular subgenres. Conversely, neglecting to incorporate genre-specific hashtags limits the potential viewers to these already following the writer or writer.
The sensible utility of hashtag utilization requires a multifaceted strategy. Firstly, identification of related and in style hashtags inside the guide’s style is paramount. Instruments corresponding to hashtag monitoring web sites and social media analytics platforms can help in figuring out which hashtags generate essentially the most engagement. Secondly, a balanced strategy is essential: the overuse of hashtags can seem spammy and detract from the general presentation, whereas the underutilization of hashtags limits discoverability. A even handed mix of broad genre-specific hashtags and extra niche-specific tags is usually the best technique. Moreover, the creation of a novel branded hashtag particular to the guide or writer can foster a way of group and facilitate monitoring of marketing campaign efficiency. An actual-world illustration includes authors utilizing a novel hashtag for a guide membership or a particular promotional occasion. For instance, #TheAlchemistBookClub is particular and branded.
In conclusion, the mixing of hashtags right into a social media guide promotion technique will not be merely a superficial addition however quite a elementary mechanism for enhancing discoverability and driving engagement. The effectiveness of hashtag utilization hinges on cautious planning, strategic choice, and constant implementation. The continual monitoring of hashtag efficiency and adaptation of the technique based mostly on analytics are important for maximizing the influence of promotional efforts. Whereas the choice and implementation can current its challenges within the type of analysis and time, it finally enhances the visibility and potential attain to the audience, an important process for any promotion exercise.
8. Run Commercials
The execution of paid promoting campaigns on social media platforms constitutes a elementary component inside the broader technique of guide promotion. These commercials function a mechanism to amplify the attain of promotional messaging, focusing on particular demographic teams and interest-based segments of the net inhabitants. Successfully operating commercials interprets instantly into elevated visibility, probably driving visitors to on-line retailers or writer web sites, and finally growing guide gross sales. The strategic implementation of paid promoting strikes past natural attain, permitting for focused dissemination of promotional content material to people who might not in any other case encounter the guide by means of their present social media connections.
The efficacy of social media promoting for guide promotion depends closely on exact viewers focusing on and compelling advert artistic. Platforms corresponding to Fb, Instagram, and Twitter provide subtle focusing on choices, enabling advertisers to succeed in customers based mostly on demographics (age, gender, location), pursuits (style preferences, studying habits), and behaviors (previous purchases, web site visits). Profitable promoting campaigns typically make use of visually interesting photographs, partaking video content material, and persuasive advert copy that spotlight the guide’s distinctive promoting factors. An instance would possibly embrace a focused marketing campaign on Fb, selling a historic fiction novel to customers who’ve expressed curiosity in historical past, literature, or particular historic intervals. A/B testing, involving the comparability of various advert creatives and focusing on parameters, permits for steady optimization of marketing campaign efficiency and improved return on funding.
In abstract, operating commercials represents an important element of a complete social media technique for guide promotion. Strategic advert buys lengthen a guide’s attain. The method calls for the creation of an attention grabbing commercial, mixed with figuring out the viewers, and figuring out the platform. The cautious collection of platforms, exact viewers focusing on, compelling advert artistic, and steady efficiency monitoring are important for maximizing the influence of promoting spend and attaining promotional targets.
9. Monitor Outcomes
Efficient guide promotion on social media hinges considerably on diligent monitoring of outcomes. This course of gives quantifiable knowledge on marketing campaign efficiency, revealing which methods resonate with the audience and which require refinement or abandonment. With out meticulous monitoring, promotional efforts grow to be speculative, counting on assumptions quite than concrete proof. For instance, monitoring web site visitors originating from particular social media platforms can point out which channels drive essentially the most engagement and potential guide gross sales. Moreover, monitoring metrics corresponding to click-through charges, conversion charges, and social media engagement (likes, shares, feedback) affords worthwhile perception into the effectiveness of advert creatives, content material codecs, and messaging methods. This data-driven strategy transforms guide promotion from an artwork right into a science, enabling knowledgeable decision-making and optimized useful resource allocation.
The sensible utility of monitoring outcomes includes the utilization of assorted analytics instruments offered by social media platforms, web site analytics providers (e.g., Google Analytics), and advertising and marketing automation software program. Implementing conversion monitoring pixels permits for the measurement of particular actions taken by customers after clicking on a social media commercial, corresponding to buying a guide or subscribing to an e-mail listing. Common evaluation of those metrics permits the identification of developments, patterns, and areas for enchancment. Contemplate the situation the place an writer observes a excessive click-through fee on a selected advert however a low conversion fee on the touchdown web page: This implies that whereas the advert is attracting consideration, the touchdown web page might have optimization to encourage purchases. By monitoring these outcomes, the writer could make focused enhancements to the marketing campaign, maximizing its general effectiveness.
In conclusion, the method of monitoring outcomes is an indispensable element of a complete social media technique for guide promotion. With out constant monitoring and evaluation of marketing campaign efficiency, promotional efforts lack path and accountability. The challenges inherent in monitoring outcomes embrace the complexity of analytics instruments, the potential for knowledge overload, and the necessity for constant monitoring and interpretation. The actionable insights gleaned from monitoring outcomes allow data-driven decision-making, optimized useful resource allocation, and finally, a simpler and profitable strategy to selling literary work. This transforms promotion right into a data-driven marketing campaign with quantifiable results.
Incessantly Requested Questions
This part addresses frequent inquiries regarding the efficient utilization of social media platforms for the aim of disseminating details about books and reaching a goal readership.
Query 1: What constitutes the best strategy to find out the suitable social media platforms for selling a particular guide?
Platform choice needs to be guided by the guide’s audience and style. Understanding the demographic and psychographic traits of the supposed readership is paramount. Researching which platforms are most frequented by that demographic permits for environment friendly useful resource allocation.
Query 2: How does one domesticate a compelling content material technique to maintain reader engagement?
A compelling content material technique necessitates a various mixture of content material codecs, together with textual content, photographs, movies, and interactive parts. The content material needs to be aligned with the guide’s themes and audience pursuits. Consistency in posting and lively engagement with reader feedback are additionally important parts.
Query 3: To what extent does visible branding contribute to promotional success on social media?
Visible branding performs a major function in establishing a recognizable identification for the guide and the writer. Constant utility of visible parts, corresponding to cowl artwork, writer imagery, and branded templates, throughout all platforms reinforces model recognition and influences reader perceptions.
Query 4: What metrics needs to be tracked to measure the effectiveness of social media promotional campaigns?
Key efficiency indicators (KPIs) embrace web site visitors, click-through charges, conversion charges (guide gross sales or e-mail sign-ups), and social media engagement metrics (likes, shares, feedback). Monitoring these metrics gives worthwhile insights into marketing campaign efficiency and informs optimization efforts.
Query 5: Is paid promoting important for profitable guide promotion on social media?
Whereas natural attain will be worthwhile, paid promoting affords the potential to focus on particular demographic and interest-based segments, amplifying the attain of promotional messaging. The choice to spend money on paid promoting needs to be based mostly on budgetary concerns and the particular promotional targets.
Query 6: What methods will be employed to domesticate a group across the guide on social media?
Cultivating a group includes fostering interplay and engagement with readers. This may be achieved by means of internet hosting Q&A periods with the writer, conducting polls and surveys, operating contests associated to the guide’s themes, and actively responding to feedback and messages. Constructing a way of group fosters loyalty and drives sustained promotional success.
These FAQs provide steering on leveraging social media for guide promotion, underscoring the significance of strategic planning, focused content material creation, and steady monitoring. Using the proper methodology will end in elevated success for future literary dissemination.
The next part will talk about superior social media advertising and marketing methods for authors.
Ideas
These focused suggestions purpose to boost guide promotion efforts on varied social media platforms, fostering broader attain and elevated engagement.
Tip 1: Outline Goal Viewers Exactly: Totally analysis the supposed reader demographic, together with age, pursuits, and on-line behaviors. This informs platform choice and content material growth.
Tip 2: Optimize Platform Profiles: Guarantee all social media profiles characteristic constant branding, together with the guide cowl, writer photograph, and a compelling biography. These profiles ought to act as digital storefronts for the literary work.
Tip 3: Curate Participating Content material: Develop a content material calendar that comes with various codecs, corresponding to guide excerpts, character introductions, behind-the-scenes glimpses, and writer Q&A periods. Visible content material, like guide trailers and quote graphics, needs to be prioritized.
Tip 4: Implement Strategic Hashtag Utilization: Analysis related and trending hashtags inside the guide’s style. Incorporate a mixture of broad and niche-specific hashtags to boost discoverability. The creation of a novel, branded hashtag for the guide may also facilitate group constructing.
Tip 5: Foster Energetic Engagement: Reply promptly to feedback and messages from readers. Provoke conversations, pose questions associated to the guide’s themes, and encourage viewers participation. Energetic engagement builds loyalty and drives natural attain.
Tip 6: Leverage Paid Promoting Strategically: Make the most of platform-specific promoting instruments to focus on particular demographics and pursuits. A/B check totally different advert creatives and focusing on parameters to optimize marketing campaign efficiency.
Tip 7: Monitor Key Efficiency Indicators: Implement analytics instruments to watch web site visitors, click-through charges, conversion charges, and social media engagement. Common evaluation of those metrics informs data-driven decision-making and marketing campaign optimization.
Implementing these techniques contributes to a extra sturdy and focused advertising and marketing strategy, translating into better guide visibility and potential gross sales. Steady refinement, will in flip improve the probabilities for achievement.
The next phase will discover the longer term instructions of guide promotion on social media and rising applied sciences.
Conclusion
The previous exploration of tips on how to promote a guide on social media has detailed important methods for literary dissemination within the digital age. The framework encompasses viewers identification, platform choice, strategic content material creation, visible branding, constant engagement, and data-driven evaluation. The profitable utility of those methodologies will increase guide visibility and reaches focused readers.
Efficient utilization of social media channels stays essential for authors in search of to develop their readership and obtain promotional targets in a aggressive market. By implementing these confirmed techniques and adapting to evolving digital developments, authors can maximize their influence. Embrace the ability of social media to raise your writer profile.
