The terminology references a convergence of seemingly unrelated entities: a outstanding retail catalog, a well-liked type of leisure, and, implicitly, knowledgeable wrestling group. Particularly, this alludes to a interval, significantly within the late twentieth century, when the annual Sears catalog, sometimes called the “Want Guide,” featured merchandise associated to the World Wrestling Federation (WWF), now generally known as WWE. This inclusion of wrestling-themed objects inside a basic retail catalog displays the mainstream reputation wrestling achieved.
The presence of wrestling merchandise throughout the “Want Guide” underscored the widespread enchantment {of professional} wrestling to a broad demographic. It facilitated entry to associated merchandise for people who may not usually go to specialised sports activities or leisure shops. Moreover, it served as a major advertising and branding alternative for the wrestling group, growing its visibility and reaching potential followers throughout varied socio-economic backgrounds. The “Want Guide” supplied a trusted and accessible platform, lending credibility to the wrestling model.
