The phrase in query pertains to the scheduled appearances and places associated to an writer’s promotional marketing campaign for a newly launched ebook. These public occasions present alternatives for readers to fulfill the writer, acquire signed copies, and have interaction in discussions concerning the work. An occasion of such a marketing campaign would possibly contain appearances at bookstores, libraries, and literary festivals throughout a number of cities.
Figuring out the specifics of such a schedule is significant for people interested by attending these promotional engagements. Advantages embody the possibility to work together instantly with the writer, acquire deeper insights into the ebook’s themes and creation, and join with different readers. Traditionally, these occasions have served as essential elements in constructing author-reader relationships and driving ebook gross sales.